Wana Brands
Clio Award Winner - 2022
Challenge
Wana Brands aimed to pioneer the use of Augmented Reality in their market segment, seeking to enhance consumer education and drive engagement for their new Wana Spectrum Gummies product.
Solution
A 3D Augmented Reality experience was developed, activated by scanning a QR code located on the packaging of each product flavor.
Users spent an average of 1 minute and 30 seconds engaging with the brand. The experience generated approximately 3,500 monthly views, driven largely by word-of-mouth. Notably, 80% of the traffic resulted from content being shared.
